What should your jewellery design brief include?
A useful brief describes the person and the way they will wear the piece. Is it a ring worn every day, an anniversary pendant or a statement piece for occasional use? Share two or three reference images and explain the details you like, such as the shape of a setting or the width of a band. A reference is a starting point for an original discussion, rather than a request to reproduce another designer’s work exactly.
Set a comfortable spending range and tell the team about any important date. Include your preferred metal colour, gemstone origin and known sizing. If those choices are undecided, list them as questions.
Online personalisation or a new bespoke design?
Collection product pages show the choices supported for that particular design. These may include metal, diamond specifications and payment options. Fixed Silver pieces retain their listed materials and stones; a personalised engraving field does not turn them into fully configurable designs.
A different construction, an unusual stone combination or a completely new idea needs a discussion with the atelier. Explain the change before ordering, so the team can assess the design and provide an appropriate proposal.
What should you check in a bespoke jewellery quote?
- The design name or reference and the number of pieces included.
- Metal type, gold karat or silver purity, and the proposed finish.
- Diamond origin, shape, individual weights and stone counts.
- Ring size, pendant chain inclusion or other relevant dimensions.
- Engraving text and whether its position and cost are included.
- The complete price, payment stages and delivery or collection arrangements.
Ask which aspects can still change and when the specification becomes final. A clear written summary makes it easier to spot an omission before production begins.
Which approvals should you ask about?
Ask what preview the designer can provide, how changes are recorded and what you are approving at each stage. Do not assume every commission includes the same sketches, renders, physical samples or revision allowance. Confirm the actual process for your piece.
Discuss timing, cancellation terms and any resizing or aftercare arrangements before paying. A deadline should be agreed for the specific order; the date of an event alone is not a production commitment.
Common questions
Can I begin without a sketch?
Yes. A description, a budget range and examples of details you like are enough to start a consultation. The team can explain what information is needed next.
Can I customise a piece that has fixed online options?
Ask the atelier before ordering. The online controls reflect the supported configuration; a different design or stone specification may require a separate quotation.
Where can I discuss a custom design in London?
Victoria Diamonds welcomes consultations by appointment at 59 Leather Lane, London EC1N 7TJ. Bring your brief and any sizing or timing questions.
Ask Victoria Diamonds in London
Discuss your piece with our atelier by appointment at 59 Leather Lane, London EC1N 7TJ, in the Hatton Garden area. Bring the design name and the questions you want to resolve before ordering.